It doesn’t matter if you’re a complete techno-geek or a Luddite these days; one way or another the wonders of the Web will ensnare you. But are restaurants struggling to keep up with our insatiable thirst for up-to-the-second information? Let’s face it, pretty much everyone lives some part of their lives online, be it checking emails, checking out Facebook or checking in on Twitter, and we’re no slouches when it comes to choosing where to eat out. 53% of us research places to eat online before booking, which shows that if the restaurant isn’t represented in cyberspace, we ain’t interested. In fact – and it’s hard to believe – but apparently over a third of restaurants still don’t have a website and a quarter don’t promote themselves online at all, indicating some places are seemingly, incredibly, content to rest on their bay leaves while the competition picks up the roaming punter. Read full post
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