Restaurant campaigns: what are they for? There, we’ve said it. An organisation somewhere, usually highly ethically minded, begins a website and endeavours to sign restaurants up to it, sending them window stickers in return, promising the proprietors this is what will increase custom. If you can give them sustainable sea snails, beef from the cow next door, knowledge that your leftover cooking oil is powering the pizza-delivery vans across the street, they will throng through your doors. And do we? Do we ever, ever pay any attention to these campaigns? Do we heck. Read full post





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